Anthony LeeHow To Crush It During Cyber Week With DSPCyber Week and the Holiday Season are two of the most crucial periods in the year for your business. Demand is high and millions of…Aug 23, 2021Aug 23, 2021
Anthony LeeFirst Party Data Can Help You Reach New AudiencesAny marketer familiar with paid advertising undoubtedly realizes that Facebook ads and Google Adwords are the most utilized ad platforms in…May 25, 2021May 25, 2021
Anthony LeeThe Most Powerful Report For Amazon Sellers — SignalyticsHere’s a little known fact; the biggest sellers (and I mean BIIIIIIG) get the best data. Period.Nov 30, 2020Nov 30, 2020
Anthony LeeWhat Is the Link Between Google Search Results and Amazon Ranking?It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service…Sep 10, 2020Sep 10, 2020
Anthony LeeIs the Amazon “Honeymoon Period” a Real Thing?As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree…Jun 24, 2020Jun 24, 2020
Anthony LeeWhich Do You Trust More? Rules-Based or AI for Amazon PPC SofArtificial intelligence and machine learning algorithms are relatively new to the Amazon PPC space. However, people have been creating…Jun 18, 2020Jun 18, 2020
Anthony LeeAre You Utilizing Amazon Brand Analytics Features To Scale Your BusinessAmazon Brand Analytics recently added a new feature (Repeat Purchase Behavior) on top of the several they had been fleshing out over the…Jun 5, 2020Jun 5, 2020
Anthony LeeDeep Dive Into Amazon’s Machine Learning AlgorithmOne of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon…May 22, 2020May 22, 2020
Anthony LeeFactors Impacting Rank On Amazon & What’s Working Right NOWEasily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how…May 19, 2020May 19, 2020
Anthony LeeHow Amazon’s TOS & Algorithm Updates Have Targeted RankingFor a long time unit-session percentage, or as we refer to it, “conversion rate” was the most powerful factor for keyword rank on Amazon.May 11, 2020May 11, 2020
