Cyber Week and the Holiday Season are two of the most crucial periods in the year for your business. Demand is high and millions of potential customers are looking to hand over their money for your products.

But your business isn’t the only one out there. Amazon is a crowded marketplace and your competitors will be doing their best to grab your customers’ attention and rob you of those Cyber Week dollars. And to make matters worse, CPC costs have increased in 2021, making it even more expensive for you to drive traffic towards your store.

However, there is a…

Any marketer familiar with paid advertising undoubtedly realizes that Facebook ads and Google Adwords are the most utilized ad platforms in existence. However, many might be surprised to know that Amazon is sprinting in this race and gaining tremendous ground.

In fact, Amazon ad revenue reached 15.73 billion in 2020, and is predicted to reach 40 billion by 2023 according to analysts at Juniper Research. For context, Google’s ad revenue was 187 billion and Facebook’s was 84 billion. While Amazon’s numbers still pale in comparison, its rapid growth shows amazing promise.

Ad growth in the 4th quarter of 2020 (64%)…

Here’s a little known fact; the biggest sellers (and I mean BIIIIIIG) get the best data. Period.

Sometimes they come by it honestly. Sometimes, not so much. But either way, it has been one of the sources of their “edge” over competitors for years.

So, it’s actually pretty exciting for me to tell you that we can now give you access to this kind of data. Completely above board. Completely white hat. Completely compliant.

But this data definitely levels the playing field. And it’s the kind of data that helps six figure sellers scale to seven figures. And seven figure…

It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to just accept this fact. Amazon likes outside traffic. Period.

So, here at Signalytics we have reliable information that this is true. However, how do we prove that? When digging into the articles, quotes and trainings that pop up on this topic, no one explains the why. Just the how.

HOW to drive external traffic has a least a few dozen tactics, but no one seems to take the time to dive…

As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon.

What they disagree on is simply calling it a honeymoon period.

But I digress. Onto the reason you’re reading this essay; what IS this thing I keep referring to as the honeymoon period and what does it mean for Amazon sellers?

First, A History (From My Perspective)

I remember it vividly. In 2015 there were rumors and speculation, often worded as “ do you think Amazon shows favoritism to newer listings?

Artificial intelligence and machine learning algorithms are relatively new to the Amazon PPC space. However, people have been creating rule-based software solutions in an attempt to mimic the activities and actions of more advanced marketers for some years now.

So with this advanced emerging technology becoming more readily available, which solution is better for you? An AI that makes decisions on your behalf, or a system that follows rules you put into place.

Today’s essay will go over the pros and cons of both. …

Amazon Brand Analytics recently added a new feature (Repeat Purchase Behavior) on top of the several they had been fleshing out over the course of the past year or so.

While I wanted to draw attention to that specific feature, I also wanted to write an up-to-date guide for strategies that employ ALL of BA’s capabilities.

If you are a Brand Analytics master, then you can skip ahead to the part that talks about the new feature. Otherwise, I plan to dive into all the amazing analytics that many of you probably aren’t utilizing (but should be) to grow your…

One of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon Advertising API which provides amazing insights into how Amazon’s algorithm works (albeit in the form of weird files that are super hard to open and then when you do super hard to convert to a spreadsheet….but I digress).

After about five days of coffee-induced nerding out over dozens of excel and notepad++ files, I’d like to share what I have found. …

Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up.

This article is intended, therefore, to be a definitive guide on what factors affect ranking on Amazon, with (regularly updated) information on exactly what is being tested and working at present.

So if you plan to take purposeful action toward ranking your Amazon listings for specific keywords, this is the guide to get you started. Without further ado…

4 Internal Factors (With Several Sub-Factors) + 1 External Factor

Amazon’s ranking algorithm is impacted primarily by…

For a long time unit-session percentage, or as we refer to it, “conversion rate” was the most powerful factor for keyword rank on Amazon.

And it makes sense. Amazon is a shopping platform. Amazon’s search function allows shoppers to find items they are looking for. With such a huge catalog, Amazon has to order those items somehow, so the most logical way is by relevance.

Well, what better way to determine whether a product is relevant to a search than by popularity?

If other people searching for the same thing have bought something, then this must be a popular choice…

Anthony Lee

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