Cyber Week and the Holiday Season are two of the most crucial periods in the year for your business. Demand is high and millions of potential customers are looking to hand over their money for your products.

But your business isn’t the only one out there. Amazon is a crowded…


Any marketer familiar with paid advertising undoubtedly realizes that Facebook ads and Google Adwords are the most utilized ad platforms in existence. However, many might be surprised to know that Amazon is sprinting in this race and gaining tremendous ground.

In fact, Amazon ad revenue reached 15.73 billion in 2020…


Here’s a little known fact; the biggest sellers (and I mean BIIIIIIG) get the best data. Period.

Sometimes they come by it honestly. Sometimes, not so much. But either way, it has been one of the sources of their “edge” over competitors for years.

So, it’s actually pretty exciting for…


It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service providers and consultants alike. We need to just accept this fact. Amazon likes outside traffic. Period.

So, here at Signalytics we have reliable information that this is true…


As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree on the functionality of Amazon’s algorithm that gives rise to this phenomenon.

What they disagree on is simply calling it a honeymoon period.

But I digress. Onto the…


Artificial intelligence and machine learning algorithms are relatively new to the Amazon PPC space. However, people have been creating rule-based software solutions in an attempt to mimic the activities and actions of more advanced marketers for some years now.

So with this advanced emerging technology becoming more readily available, which…


Amazon Brand Analytics recently added a new feature (Repeat Purchase Behavior) on top of the several they had been fleshing out over the course of the past year or so.

While I wanted to draw attention to that specific feature, I also wanted to write an up-to-date guide for strategies…


One of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon Advertising API which provides amazing insights into how Amazon’s algorithm works (albeit in the form of weird files that are super hard to…


Easily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how rapidly it seems that Amazon’s crazy algorithm likes to switch things up.

This article is intended, therefore, to be a definitive guide on what factors affect ranking…


For a long time unit-session percentage, or as we refer to it, “conversion rate” was the most powerful factor for keyword rank on Amazon.

And it makes sense. Amazon is a shopping platform. Amazon’s search function allows shoppers to find items they are looking for. …

Anthony Lee

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