Anthony LeeHow To Crush It During Cyber Week With DSPCyber Week and the Holiday Season are two of the most crucial periods in the year for your business. Demand is high and millions of…10 min read·Aug 23, 2021----
Anthony LeeFirst Party Data Can Help You Reach New AudiencesAny marketer familiar with paid advertising undoubtedly realizes that Facebook ads and Google Adwords are the most utilized ad platforms in…5 min read·May 25, 2021----
Anthony LeeThe Most Powerful Report For Amazon Sellers — SignalyticsHere’s a little known fact; the biggest sellers (and I mean BIIIIIIG) get the best data. Period.6 min read·Nov 30, 2020----
Anthony LeeWhat Is the Link Between Google Search Results and Amazon Ranking?It has long been speculated that Amazon “loves outside traffic.” Any cursory search will reveal this mantra being touted by gurus, service…11 min read·Sep 10, 2020----
Anthony LeeIs the Amazon “Honeymoon Period” a Real Thing?As innocuous as the term “honeymoon period” sounds, it has been the topic of much contention and debate. Interestingly, most people agree…7 min read·Jun 24, 2020----
Anthony LeeWhich Do You Trust More? Rules-Based or AI for Amazon PPC SofArtificial intelligence and machine learning algorithms are relatively new to the Amazon PPC space. However, people have been creating…7 min read·Jun 18, 2020----
Anthony LeeAre You Utilizing Amazon Brand Analytics Features To Scale Your BusinessAmazon Brand Analytics recently added a new feature (Repeat Purchase Behavior) on top of the several they had been fleshing out over the…10 min read·Jun 5, 2020----
Anthony LeeDeep Dive Into Amazon’s Machine Learning AlgorithmOne of the benefits of running a PPC agency is that I get access to awesome data. See, as an agency, we have access to the Amazon…8 min read·May 22, 2020----
Anthony LeeFactors Impacting Rank On Amazon & What’s Working Right NOWEasily the top question I get with regard to keyword ranking on Amazon is “what is working now?” And that’s understandable given how…18 min read·May 19, 2020----
Anthony LeeHow Amazon’s TOS & Algorithm Updates Have Targeted RankingFor a long time unit-session percentage, or as we refer to it, “conversion rate” was the most powerful factor for keyword rank on Amazon.9 min read·May 11, 2020----